We are the
USBG
To us, a key part of growing professionally is supporting the communities where we serve through our core values: Service, Integrity, Sharing Knowledge and Tradition.
I am the
USBG
The USBG has been a game changer in my career path in hospitality. Between the amazing educational opportunities and the unbelievable people I’ve met, it has made me the best version of my professional self.
The USBG does an incredible job empowering bartenders in their careers. This has never been as clear to me than during this difficult year. Besides its regular offerings of peer-to-peer learning, expert seminars with internationally recognized brand representatives, service projects, and cocktail competitions, the USBG has been instrumental in creating and implementing resources to assist those in the hospitality industries during this time of crisis.
The USBG has really helped me find myself. Through the connections I’ve made locally and nationally, together we’ve been able to help our communities thrive.
My biggest takeaway from the USBG is the way it builds a community of like-minded individuals to support each other. Our industry needs it.
Not only has the USBG been an incredible resource for networking, finding a tribe of people who care about the same things I do, and educational opportunities; I’ve also been able to travel to Mexico, Amsterdam, and Italy. The USBG has done so much for me that I continue to try to give back.
Benefits of a USBG
Membership
Advancing the lifelong stability and wellbeing of service industry professionals through education & charitable activities
The Hospitality Assistance Program, an exclusive benefit for members like you. Gain access to essential mental health, financial, and legal aid.
A robust online community of like-minded folks! USBG is home to lively professional conversations (industry tips from seasoned professionals and queries from those just getting started in their career), our growing cache of educational materials (including videos, blogs, and articles), and other resources to advance your knowledge and career.
USBG Presents World Class Sponsored By DIAGEO, health and service-oriented Wellspring Program, Patrón distillery trip, Wild Turkey Behind the Barrel program, and more.
Members are invited to attend annual conferences in different cities each year, which include multiple days of education seminars and networking with other members and like-minded professionals.
USBG offering global networking opportunities. Members can enter the USBG IBA Qualifier Cocktail Competition where winners go on to represent the USA in the Pan American and World Cocktail Championship.
With history and traditions dating back to its founding in 1948.